The Queensland Resources Council has launched a new digital campaign marketing minerals and energy sector’s ‘top ten hottest jobs’ to Gen Z audiences.
Sporting the tagline ‘shape your future, innovate our world’, the campaign was presented by QRC Chief Executive, Ian Macfarlane, at the 2022 Queensland Mining Awards ceremony in Mackay.
The campaign will seek to address a major skills gap in Queensland’s mineral and energy industry by targeting younger workers.
QRC’s list of the top ten ‘hottest’ or most in-demand resources jobs for 2022 are for metallurgists, automation engineers, heavy diesel fitters, auto electricians, geologists, environmental engineers, operations technicians, facility engineers, mechanical engineers and mining engineers.
In his speech, Mr Macfarlane lambasted the Queensland Government for its ‘excessive’ new coal royalty rates.
“Governments come and go, and the people who make up governments come and go, but what remains is an industry that has substantially supported the Queensland economy and Queensland jobs since the late 1800s, and continues to be at the forefront of global innovation and excellence,” Mr Macfarlane said.
“The world needs resources to function, and Queensland has the resources the world needs.”
Mr Macfarlane added that the Shape Your Future campaign would address skills shortages within the industry.
“Right now, we’re dealing with a major skills shortage, so to address this the QRC has created what we believe is a game-changing campaign that presents our sector as the powerhouse of innovation and opportunity it is.
“We can’t wait to welcome Zoomers onto our sites, so our industry can benefit from their trade and tertiary skills and expertise, their fresh ideas and their passion to make a difference in the world.
“Mining is undergoing an intense and immense period of change, as companies move as quickly as possible to lower emissions and become more environmentally sustainable.
“Getting more young people on board with us on that journey is the key to success.”
