Wahoo Marketing has elevated its mining sector marketing and communication services through a strategic ownership restructure with COG Advertising and Prime Creative Media.
Brisbane-based Wahoo Marketing, Australia’s leading specialist agency for the mining and resources sector, has announced an expanded suite of services bolstered by its merger with COG Advertising and Prime Creative Media.
This partnership amplifies Wahoo’s 15-year legacy of delivering high-impact marketing, communications, and creative solutions – from remote mine sites to C-suite advisory, while unlocking new opportunities for clients through Prime’s industry-leading media platforms.
Coast-to-coast expertise
Wahoo’s team operates nationwide, delivering tailored campaigns across Queensland, New South Wales, Western Australia, and beyond. Whether supporting coal operations in the Bowen Basin, copper projects in NSW, or cobalt ventures in WA, Wahoo’s hands-on approach means no site is too remote.
“Bringing Wahoo into our agency network isn’t just about expanding our toolkit – it’s about deepening our impact,” COG and Wahoo managing director David Dodd said.
“This new network allows us to elevate campaigns like never before. Whether it’s a regional workforce initiative, a corporate advocacy issue or a global ESG (environment, social and governance) reporting, we’re equipped to deliver excellence at every touchpoint across every conceivable comms channel.”
Wahoo creative director Simon Mathias said the team thrives in the field – whether they’re filming at an open-cut mine at dawn, or up to their knees in water at a longwall.
“We don’t just talk about mining; we immerse ourselves in it, ensuring every campaign reflects the grit and innovation of this industry,” Mathias said.
Wahoo Group account director Janine Paynter highlighted the full breadth of services that the agency has been delivering for clients across Australia and overseas.
“Wahoo collaborates with operations, human resources, corporate affairs, and HSEC (health, safety, environment, and community) teams to solve critical challenges,” Paynter said.
“Across talent attraction, safety and compliance, community engagement, ESG, stakeholder engagement and corporate advocacy, we’re incredibly passionate about showcasing the resources sector and in particular, the people that make it so special.”
Wahoo is a unique agency offering in Australian advertising, given its focus and high degree of specialisation.
“We’re really proud to be supporters of mining in Australia,” Paynter said. “We consider the industry and the people as the backbone of the country, and we love bringing those stories to life.”
To learn more about Wahoo’s mining expertise, visit the Wahoo website.
